The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Invisible World: An Old Spice Invisible Spray Production
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Innovation in Film / Online
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Experiential / Environmental / Ambient Media - Series
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
#Blood Normal Underwear
Agency: AMV BBDO / London + Anais Albar / Paris + Dessu / Paris
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
#Blood Normal Pad
Agency: AMV BBDO / London + Fraser Muggeridge Studio / London
Client: Essity Libresse Bodyform Category: Guerrilla Marketing
A Scherzo Of Colour
Agency: Jones Knowles Ritchie / London
Client: Miller Harris Category: Branding / Identity System
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Digital / Social Media & Viral Marketing - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Huggies - Behind the Door
Agency: Ogilvy & Mather / Toronto
Client: Kimberly Clark Category: Events & Experiential
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
The Old Spice Gentleman
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Digital Product
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
Old Spice - Red Sweater
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark Category: Influencer Marketing / Multi-Channel
#isitokforguys
Agency: 72andSunny / Amsterdam + Caviar / London + Stitch / London + Wave / Amsterdam
Client: Lynx Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Single
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice Category: Television / Short Form - Campaign
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Broadcast / Any Length - Single
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
Coverboy
Agency: Grey / New York + Townhouse / New York + Marina Maher Communications / New York + Blue Group Entertainment / New York
Client: P&G / Coty Category: Brand Voice
Sweet Dreams
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Use of Music - Single
Strong
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Procter & Gamble Category: Craft - Editing / Editing - Single
Youland
Agency: Wieden+Kennedy / Portland + MediaMonks / Amsterdam
Client: Old Spice Category: Gaming
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Integrated Branding
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Online Films & Video / Short Form - Single
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
Blood
Agency: Stink Films / London + AMV BBDO / London
Client: SCA Bodyform Category: Television / Long Form - Single
Stress Tested For Women
Agency: Wieden+Kennedy / Portland + Anonymous Content / Culver City + Final Cut / Los Angeles + The Directors Bureau / Los Angeles
Client: Secret Deodorant (P&G) Category: Broadcast / Short Form - Campaign
#DadDo
Agency: Grey / New York + Grey Malaysia / Kuala Lumpur + DeVries Global / New York + Townhouse / New York
Client: Pantene Category: Brand Voice
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
My First Women's Day
Agency: WMcCann / Rio de Janeiro
Client: L'Oréal Paris Category: Reputation Management
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Branded Social Post / Branded Social Campaign
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
Save Their Tears
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Nicknames
Agency: Ponce / Buenos Aires
Client: Unilever Category: Television / Short Form - Campaign
dear mayuko
Agency: Nippon Design Center, Inc. / Japan
Client: Dear Mayuko Co., Ltd. Category: Packaging / Mass-market
